书名：赤裸裸的经济学
副标题：
作者：查尔斯・韦兰
出版社：中信出版社
ISBN：9787800738012
出版时间：2003
页数：248
定价：25.00
内容简介： 经济学大概是所有学科中最不精确但是对我们的生活影响最大的学科。无论是政治决策还是商务金融，经济学专家的面孔和声音总是我们最熟悉的，他们在某处发布的一个观点可能就影响了我们下个月的收入和生活方式。从你5岁时买的棒棒糖到你35岁支付的抵押贷款，这种“沉闷的科学”始终包围着你。 经济学似乎一直在因为这个沉闷的标签所误。正如《赤裸裸的经济学》书中所给我们展示的，学习这门必要的学科是一段愉快的时光。通过脱去经济学的外衣——去掉所有的图形、方程式和术语，加上真正的幽默，作者将经常因过于仰视而被忽略的学科带给我们，通过加入诙谐的轶事和远到撒哈拉以南的非洲、近到作者后院的商业事例，本书带领我们在周围的经济世界进行了一次轻松愉快的旅行。 本书对于我们这些想要通俗地解释经济学常识的人来说是完美的。它揭开了关键概念神秘的谜底，呈示了数字后面的真理，回答了所有我们羞于启齿的... 经济学大概是所有学科中最不精确但是对我们的生活影响最大的学科。无论是政治决策还是商务金融，经济学专家的面孔和声音总是我们最熟悉的，他们在某处发布的一个观点可能就影响了我们下个月的收入和生活方式。从你5岁时买的棒棒糖到你35岁支付的抵押贷款，这种“沉闷的科学”始终包围着你。 经济学似乎一直在因为这个沉闷的标签所误。正如《赤裸裸的经济学》书中所给我们展示的，学习这门必要的学科是一段愉快的时光。通过脱去经济学的外衣——去掉所有的图形、方程式和术语，加上真正的幽默，作者将经常因过于仰视而被忽略的学科带给我们，通过加入诙谐的轶事和远到撒哈拉以南的非洲、近到作者后院的商业事例，本书带领我们在周围的经济世界进行了一次轻松愉快的旅行。 本书对于我们这些想要通俗地解释经济学常识的人来说是完美的。它揭开了关键概念神秘的谜底，呈示了数字后面的真理，回答了所有我们羞于启齿的“愚蠢”问题。 这是一本不会让你昏昏入睡的经济学著作——有人说这样的书写不出来，一本让你成为老练的和有教养的公民的令人轻松愉快的书——不可能！幸运的是，韦兰已经证明这种唱反调的人是错误的。这就是《赤裸裸的经济学》——你以前从未见过的经济学。 查尔斯·韦兰，《经济学人》杂志驻美国中西部地区的记者，西北大学的兼职讲师，芝加哥公共电台WBEZ节目财经记者。 第1章 市场的力量：谁养活了巴黎？ 第2章 激励在起作用：为什么能够割掉你的鼻子而保留你的脸？ 第3章 政府和经济：政府是你的朋友（和一群赞扬律师的人） 第4章 政府和经济：军队有幸以500美元获得那把螺丝刀 · · · · · · 第1章 市场的力量：谁养活了巴黎？ 第2章 激励在起作用：为什么能够割掉你的鼻子而保留你的脸？ 第3章 政府和经济：政府是你的朋友（和一群赞扬律师的人） 第4章 政府和经济：军队有幸以500美元获得那把螺丝刀 第5章 信息经济学：麦当劳没有制造更好的汉堡包 第6章 生产率和人力资本：为什么比尔・盖茨比你富那么多？ 第7章 金融市场：什么经济学能告诉我们迅速致富（和迅速减肥！）？ 第8章 组织化利益的力量：什么经济学能告诉我们政治？ 第9章 保持纪录：我的经济比你的经济更大吗？ 第10章 联邦储备：为什么你口袋里的美元不仅仅是一张纸？ 第11章 贸易和全球化：亚洲廉价劳力工厂的好消息 第12章 发展经济学：国家的财富与贫困 尾声 2050年的生活：7个问题 · · · · · · 是一本给聪明的读者看的一本经济学书籍。仔细的阅读之后，会对日常的经济生活有自己的看法。Enjoy your reading. 韦兰，的确用通俗的语言将经济学真实面目描绘在你面前。没有导数，没有微积分，也没有函数，图示。就这一点，我给五星，万人皆醉其独醒，能做到这一点，已大成。 这本书在美国很受好评，是畅销了好几年的普及经济学读物，例子也是美国人熟悉的，所以我们读起来可能因为很多名词不熟而不是很通畅。不过也可以仿照本书模式列出一个中国裸体经济学的大纲。 首先，政府与外部性（外部性是个人或企业行为产生的私人成本与社会成本之间的缺口... 内容比较有趣，作者是个乐观派的经济学家。再来点小幽默，就成了比较好的休闲读物。 不过如果不光为了娱乐的话，建议再配合读一些严肃点的经济学读本，这样对保持思考能力比较有好处。 现在书店里的通俗经济学书很多很多，各种题目五花八门，有些甚至重名，大家对通俗经济学书籍从最开始趋之若鹜到现在的无人问津，反映着这类书籍的发展历程。 也许你很难做出选择吧，那就听听我的建议，我学经济学出身，对经济学理论的枯燥实有亲身经历。也看过一些通俗经济学书... 原来看到什么金融、财经、证券之类的新闻统统跳过，说白了，咱不懂，经济学对我而言就是马政经（马克思主义政治经济学），但是什么绵羊啊，斧头啊好像显得和现在的社会格格不入。 不知道老马当时用什么样一种总揽全局的观点写的，但是我们考研就是一再讲人剥削人。 ... 我看这本书的时间跨度很大,就这么断断续续的看完了. 写书的应该是个很幽默的人,不知道是翻译不太好, 还什么我的理解不太好,本应该很幽默的文字,却不幽默了. 经济学上的问题是说明的很清楚的. 我建议大家看看. 有些理论，能够用最简单最有趣的语言说出来是一种功力。前提是有利用这些理论思考的习惯和深刻的思维能力。喜欢看不同的人用不同的语言、角度解释同一样现象，即使通俗低浅也能收益很多。 另外对economist的好感更加提升~ 看得是翻译版，感觉有些话有些意思翻得不够到位，一定... 赤裸裸的经济学 查尔斯•韦兰 效用最大化VS自私 经济学的基础是效应最大化； 效应是一个理论概念，不可量化； 经济学的根源是选择幸福感的科学。 生活是有取舍的，这就是经济学。 生活是使效用而不是收入最大化。 利润最大化 她并不需要比其他竞争者优秀10倍或者20倍，她... 看完了，书的亮点不算多，感觉比《赤裸裸的统计学》要差劲，但是书中还是有一些经典的论述： 1、管制越多的国家，消费者越不安全和不健康。这些官僚作风严重的政府并没有降低污染，提高国民健康水平。同时过多管制讲企业推入地下经济，因为那里根本没有管制。腐败最严重的国家... 效用最大化VS自私 生活是有取舍的，这就是经济学。 利润最大化 她并不需要比其他竞争者优秀10倍或者20倍，她进需要比她们好一点点就够了，其结果是，每天上午，数以百万计的观众都看国家广播公司的节目而不是其他与之竞争这的频道。 市场并不提供我们需要的物品，而是提供我们... Incentives matter. When we are paid on commission, we work harder; Economics teaches us how to get the incentives right. As Gordon Gekko told us in the movie Wall Street, greed is good, so make sure that you have it working on your side. Yet Mr. Gekko was not entirely correct. Greed can be bad—even for people who are entirely selfish. Indeed, some of the most interesting problems in economics ... 2017-07-16 19:21 Incentives matter. When we are paid on commission, we work harder;Economics teaches us how to get the incentives right. As Gordon Gekko told us in the movie Wall Street, greed is good, so make sure that you have it working on your side. Yet Mr. Gekko was not entirely correct. Greed can be bad—even for people who are entirely selfish. Indeed, some of the most interesting problems in economics involve situations in which rational individuals acting in their own best interest do things that make themselves worse off. Yet their behavior is entirely logical.Two other points regarding incentives are worth noting. First, a market economy inspires hard work and progress not just because it rewards winners, but because it crushes losers. One other matter related to incentives vastly complicates public policy: It is not easy to transfer money from the rich to the poor. Congress can pass the laws, but wealthy taxpayers do not stand idly by. They change their behavior in ways that avoid as much taxation as possible—moving money around, making investments that shelter income, or, in extreme cases, moving to another jurisdiction. In general, economists tend to favor taxes that are broad, simple, and fair. A simple tax is easily understood and collected; a fair tax implies only that two similar individuals, such as two people with the same income, will pay similar taxes; a broad tax means that revenue is raised by imposing a small tax on a very large group rather than imposing a large tax on a very small group. A broad tax is harder to evade because fewer activities are exempted, and, since the tax rate is lower, there is less incentive to evade it anyway. Meanwhile, not all benefits are created equal either. One of the biggest poverty-fighting tools in recent years has been the earned income tax credit (EITC), an idea that economists have pushed for decades because it creates a far better set of incentives than traditional social welfare programs. Most social programs offer benefits to individuals who are not working. The EITC does just the opposite; it uses the income tax system to subsidize low-wage workers so that their total income is raised above the poverty line. The market economy is a powerful force for making our lives better. At the same time, the market is amoral. Our system uses prices to allocate scarce resources. Because we use price to allocate goods, most markets are self-correcting. If we fix prices in a market system, private firms will find some other way to compete. Every market transaction makes all parties better off. 2017-07-16 13:32 The market economy is a powerful force for making our lives better. At the same time, the market is amoral. Our system uses prices to allocate scarce resources. Because we use price to allocate goods, most markets are self-correcting. If we fix prices in a market system, private firms will find some other way to compete. Every market transaction makes all parties better off. The market economy is a powerful force for making our lives better. At the same time, the market is amoral. Our system uses prices to allocate scarce resources. Because we use price to allocate goods, most markets are self-correcting. If we fix prices in a market system, private firms will find some other way to compete. Every market transaction makes all parties better off. 2017-07-16 13:32 The market economy is a powerful force for making our lives better. At the same time, the market is amoral. Our system uses prices to allocate scarce resources. Because we use price to allocate goods, most markets are self-correcting. If we fix prices in a market system, private firms will find some other way to compete. Every market transaction makes all parties better off. Incentives matter. When we are paid on commission, we work harder; Economics teaches us how to get the incentives right. As Gordon Gekko told us in the movie Wall Street, greed is good, so make sure that you have it working on your side. Yet Mr. Gekko was not entirely correct. Greed can be bad—even for people who are entirely selfish. Indeed, some of the most interesting problems in economics ... 2017-07-16 19:21 Incentives matter. When we are paid on commission, we work harder;Economics teaches us how to get the incentives right. As Gordon Gekko told us in the movie Wall Street, greed is good, so make sure that you have it working on your side. Yet Mr. Gekko was not entirely correct. Greed can be bad—even for people who are entirely selfish. Indeed, some of the most interesting problems in economics involve situations in which rational individuals acting in their own best interest do things that make themselves worse off. Yet their behavior is entirely logical.Two other points regarding incentives are worth noting. First, a market economy inspires hard work and progress not just because it rewards winners, but because it crushes losers. One other matter related to incentives vastly complicates public policy: It is not easy to transfer money from the rich to the poor. Congress can pass the laws, but wealthy taxpayers do not stand idly by. They change their behavior in ways that avoid as much taxation as possible—moving money around, making investments that shelter income, or, in extreme cases, moving to another jurisdiction. In general, economists tend to favor taxes that are broad, simple, and fair. A simple tax is easily understood and collected; a fair tax implies only that two similar individuals, such as two people with the same income, will pay similar taxes; a broad tax means that revenue is raised by imposing a small tax on a very large group rather than imposing a large tax on a very small group. A broad tax is harder to evade because fewer activities are exempted, and, since the tax rate is lower, there is less incentive to evade it anyway. Meanwhile, not all benefits are created equal either. One of the biggest poverty-fighting tools in recent years has been the earned income tax credit (EITC), an idea that economists have pushed for decades because it creates a far better set of incentives than traditional social welfare programs. Most social programs offer benefits to individuals who are not working. The EITC does just the opposite; it uses the income tax system to subsidize low-wage workers so that their total income is raised above the poverty line. Incentives matter. When we are paid on commission, we work harder; Economics teaches us how to get the incentives right. As Gordon Gekko told us in the movie Wall Street, greed is good, so make sure that you have it working on your side. Yet Mr. Gekko was not entirely correct. Greed can be bad—even for people who are entirely selfish. Indeed, some of the most interesting problems in economics ... 2017-07-16 19:21 Incentives matter. When we are paid on commission, we work harder;Economics teaches us how to get the incentives right. As Gordon Gekko told us in the movie Wall Street, greed is good, so make sure that you have it working on your side. Yet Mr. Gekko was not entirely correct. Greed can be bad—even for people who are entirely selfish. Indeed, some of the most interesting problems in economics involve situations in which rational individuals acting in their own best interest do things that make themselves worse off. Yet their behavior is entirely logical.Two other points regarding incentives are worth noting. First, a market economy inspires hard work and progress not just because it rewards winners, but because it crushes losers. One other matter related to incentives vastly complicates public policy: It is not easy to transfer money from the rich to the poor. Congress can pass the laws, but wealthy taxpayers do not stand idly by. They change their behavior in ways that avoid as much taxation as possible—moving money around, making investments that shelter income, or, in extreme cases, moving to another jurisdiction. In general, economists tend to favor taxes that are broad, simple, and fair. A simple tax is easily understood and collected; a fair tax implies only that two similar individuals, such as two people with the same income, will pay similar taxes; a broad tax means that revenue is raised by imposing a small tax on a very large group rather than imposing a large tax on a very small group. A broad tax is harder to evade because fewer activities are exempted, and, since the tax rate is lower, there is less incentive to evade it anyway. Meanwhile, not all benefits are created equal either. One of the biggest poverty-fighting tools in recent years has been the earned income tax credit (EITC), an idea that economists have pushed for decades because it creates a far better set of incentives than traditional social welfare programs. Most social programs offer benefits to individuals who are not working. The EITC does just the opposite; it uses the income tax system to subsidize low-wage workers so that their total income is raised above the poverty line. The market economy is a powerful force for making our lives better. At the same time, the market is amoral. Our system uses prices to allocate scarce resources. Because we use price to allocate goods, most markets are self-correcting. If we fix prices in a market system, private firms will find some other way to compete. Every market transaction makes all parties better off. 2017-07-16 13:32 The market economy is a powerful force for making our lives better. At the same time, the market is amoral. Our system uses prices to allocate scarce resources. Because we use price to allocate goods, most markets are self-correcting. If we fix prices in a market system, private firms will find some other way to compete. Every market transaction makes all parties better off.